Social media optimization (SMO) is the process to use the number of social media channels and communities so as to generate the publicity for your business, in order to increase the awareness for some product, article, brand or event. The different types of social media that are involved in this process include social news, RSS feeds and bookmarking sites, and at the same time popular social networking sites, like Facebook and Twitter, as well as other sites that provide videos and blogging. SMO is quite similar to SEO, as it too generates awareness and traffic for a particular website. In most cases, social media optimization indicates optimizing a certain website along with its content that is related to sharing all over the social media, and sites that deal with networking by using tools that mechanize this process.
The basic idea behind this is to tactfully create interesting content that will encourage and entice people to get engaged with a website. Some popular examples of social media engagement are commenting and liking on posts, re-tweeting, sharing, embedding, and advertising the content. Social media optimization is also an efficient means to implement online reputation management (ORM), which means that if someone has posted a bad review for some business, a SMO strategy will make sure that the negative feedback does not appear as the first link that will come up in the list of all the search engines.
As the social media sites have been overtaking televisions, therefore, for the purpose of providing news to the young people, newer organisations have been becoming reliant on a high pace on the social media platforms for the purpose of generating traffic. A lot of publishers hire large social media optimization services teams for optimizing their posts and maximising the traffic. In fact, SMO services in India have become quite popular in the industry for their cost effective solutions. As a cherry on top, they also provide SEO services.