When people go online to search for a product, service or topic of interest to them, they type “keywords” into a search engine to find sites that are relevant. The results that pop up on search engine pages are carefully calculated using complex, ever-changing algorithms that weigh site and content relevancy, authority and trust. While optimizing a site with the right keywords, a practice known as Search Engine Optimization, is critical, adding juice to the effort is often achieved through a practice known as link building. SEO link building services India experts essentially help their clients’ websites and content stand out more with search engines by adding power to the words and terms used on their pages.
When SEO link building services India specialists are called upon to help improve a website’s standings with search engines, they will typically use two different methods to supercharge SEO power:
- Internal linking – Carefully calculated internal links within a company’s own website can help search engine crawlers better understand a site and how its pages interrelated. They can also enable more click-through actions on the client site while pointing out relevant, quality content to viewers. Internal links essentially help search engines and humans better navigate a website and understand relevant connections.
- External links – External link building adds SEO power by helping a client’s website stand out as an authority on a topic. When external websites link to a client’s content, the placement of the external link can add SEO juice to the page(s) pointed to. Client websites may also offer external links as a service to users and a way to gain authority for their own content. Gaining incoming links from external sources that are relevant to the business at hand is a practice known as link building. SEO link building services India experts have the tools and knowledge necessary to help clients gain these valuable connections with outside sources that can help catapult them to the top in searches.